Every business – no matter what it does and who its target audience is – needs to focus some time and effort on PR and marketing activity.
But it doesn’t need to be complex or particularly time-consuming. With a dose of creativity, some clever thinking and a bit of commitment, you can involve the whole team and quickly begin to achieve results that will see you building an excellent reputation for your pub.
Our PR and marketing consultant Michelle Luscombe has worked in the licensed trade for several years so she has some great contacts and some very simple, but very effective, ideas.
Michelle will come and visit you in your pub and take a look at your venue through your customers’ eyes! She’ll check out the local area and have a good look around at what you have to offer. Then she’ll work with you to put together a plan of action – a timetable of simple PR and marketing activity that you can implement yourself with assistance only a phone call away if you need it.
You’d be amazed at the tools you already have at your finger tips. Sometimes all it takes is a fresh approach to see what’s there and how to make the most of it......
Michelle will also furnish you with a toolkit containing templates, “how to” guides and hints, tips and ideas to take your PR and marketing activity forward.
Of course, there’s also an increasing amount of social media that you can use to your advantage. This is an important element of any PR and marketing programme so we’ll make sure this is covered too.